Thursday On Target: Private Brands


Target has made a business empire around serving it's guests. It's private label strategy to keep its strength in the marketplace not only gets the approval from it's guests, they incorporate them into the whole process.

When they created their kids' line Cat & Jack, they asked kiddos of all ages (and moms and dads, too!) to weigh in on everything from legging prints and t-shirt slogans to fabric choices and more. They were even invited to Target headquarters in Minneapolis to play buyer for a day, where they provided feedback on which pieces they loved and how we could make the collection even better.

This company has plans to release a dozen more private label brands including it's latest brand, Universal Thread. This new brand tested with 1,000 women to help create solutions for the most common denim problem. This exclusive women’s lifestyle brand that’s grounded in denim and features tops, dresses, accessories and shoes will release sometime this month.


  • Pillowfort, a children's line of bedding

  • Cat and Jack, a children's line of apparel and accessories.

  • Cloud Island, a baby's line of bedding and clothing.

  • Project 62, a premium furniture line replacing Threshold.

  • Goodfellow & Co., a clothing line for men.

  • A New Day, a clothing line for women.

  • JoyLab, a fitness clothing line.

  • Xhilaration, a women's line of bedding and clothing.

  • Hearth and Hand, a home & lifestyle brand, in collaboration with Magnolia

We all love our kids but not necessarily the impact on the pocketbook.It's unique designs and great prices are a win for the savvy mom. These adorable designs will all be 20% off this Friday through Monday so it's a great time to snag some for the next few holidays, special occasions or for gifts.

Here are a few of my favorite "Private Label Things" from Target.

CloudNine was introduced to Target guests in May of 2017. It offers everything from chic and savvy styles with nearly 500 items that include everything from nursery décor and bedding to bath and layette products. There are over 70 styles to choose from to create a full bedroom or a unique gift.

Patterns like this Floral Bedding Set, birch, chevron, floral, Uplight Table Lamp, or their Black and White Series.

Cat & Jack

This was one of the first kids private-label brands that Target introduced and it's still just amazing as when it sfirst started. Lets say first warranty. They have a 1 year warranty and with kids having that extra guarantee can mean A LOT. Now recently, they are making parents' lives easier with their new adaptive clothing line engineered to fit the needs of even more kids!

When your big boy wants to do it all by himself, give him the chance! The new Cat & Jack Pull Up Pants are adorable and made just for that "do it by myself" kid! Plus they come in young boy sizes too for your complainers that buttons take too long or hurt! Make the struggle simple for the girls too! I love these Faux Denim Leggings. Easy to wear, play and layer with any outfit. My daughter has always hated buttons so these were a fair compromise.

Encourage your kids with power statement pieces like this Superhero Girls Sweatshirt or Courageous and Kind Long Sleeve Tee.



SHOP the BIG Presidents' Day Sale this weekend! Save up to 30% on everything decor for your home! It's almost spring right? Time to freshen things up!

This Kenya Fleece Accent Rug is going in my home. It was meant for me. PLUS, this weekend save an extra 15% off rugs with promo code GEORGE. Valid 2/11-2/17.

Get your Chip and Joanna Fix with a few favorites from Hearth & Home by Magnolia. Not only is the new store set amazing but online they will even help you decide what to get and show you how things are used together. That's my biggest struggle! I'm loving their accent items like these gorgeous glass vases!


Find all these types of items an more this weekend in Home & Decor!

#Target #Clothing #Kids