I've been a victim of the "close enough" thought when it comes to a foundation shade.
Did you know.......... 80% of women are wearing the wrong foundation color? Most aren't even aware but when you find the right match, it's heavenly! I'm here to help!
1. Pick your complexion range: light, medium, dark, or deep.
2. Choose your skin’s undertone. If you’re not sure, here’s how to tell:
Check Your Veins Push your sleeves up right now and look at the veins on the inside of your wrist. Are they blue or green? If they look more blue, you likely have cool undertones. If the veins look greenish, you’re warm. It’s worth noting, warm girls, that you’re veins aren’t actually green—they look it because you’re seeing them through yellow-toned skin (yellow + blue = green.)
The Old Jewelry Trick Think about whether you look better in silver or gold jewelry (Not which you like more, but which actually makes you look more radiant, glowing, and awake.) Typically, girls with cool undertones look better in silver and platinum metals, and warm-toned women look better in gold.
The Sun’s Effects When you’re out in the sun, does your skin turn a golden-brown, or does it burn and turn pink first?
If you burn easily, you have a cool undertone
If you tan easily, you have a warm undertone
If you burn and then tan, you have a neutral undertone
3. Choose your foundation shade based on your range and undertone that we've determined above. If you fall into more than one category, your best bet is to go neutral.
When checking to see if your foundation color is right, be sure to follow these steps.
Test to your chest – not your hand, wrist, nose or anywhere else.
You don’t want to be wearing a foundation that is a different color to your chest or neck or you’ll look like you’re wearing mask on your face. When people look at you, you want it to be a smooth transition all the way down. If it blends seamlessly between your face, jaw and chest, you have a winner.
Always check your color matching in natural light
Fear the fluorescent lights!! They are everywhere and offer a mismatch every time. You HAVE to see it on in natural light to know if the color is correct. Look at a window in indirect sunlight with the mirror and you will be able to see.
For our Liquid Touch Foundation, here is your chart.
Learn more about color matching!